MT1 - Marketing Basics

Dear Student,    

We hope this letter finds you well and full of enthusiasm for the exciting journey ahead in our Marketing Technology course. Your decision to embark on this learning adventure demonstrates your commitment to enhancing your marketing technology skills and staying ahead in the dynamic world of business.

Throughout this course, you will delve into the intricacies of marketing strategies, consumer behavior, digital marketing, marketing technology and much more. Our expert instructors have curated a comprehensive curriculum to provide you with valuable insights and practical knowledge that you can apply in real-world scenarios.

As an active participant in this course, you will not only gain a deep understanding of marketing and marketing technology principles but also have the opportunity to engage with a diverse community of learners from around the globe. This collaborative environment will enable you to share experiences, exchange ideas, and broaden your perspectives, enriching your overall learning experience.

We encourage you to actively participate in discussions, ask questions, and challenge yourself to apply the concepts learned in practical exercises. Remember, the more you engage with the material and your fellow participants, the more you will get out of this learning experience. Throughout the course, we will provide regular updates, additional resources, and support to ensure that you have everything you need to succeed. Should you have any questions or concerns, our dedicated support team is here to assist you.

Thank you for choosing our Marketing Technology MOOC. We believe that this journey will not only expand your knowledge but also empower you to make a significant impact in the field of marketing technology. Get ready to explore, learn, and grow!

Best regards,

Dr. Marcel Hüttermann

Head ZHAW MarTech Lab

ZHAW School of Management and Law

Institute of Marketing Management