MT3 – Marketing Technology, the third course brings marketing and technology together. Building on MT1 and MT2, you will explore how technologies, data, and digital tools can be selected and applied to support marketing objectives and create measurable impact.
You will learn to:
- understand the Marketing Technology landscape and MarTech ecosystems,
- evaluate and apply relevant marketing technologies,
- use data and analytics to support marketing decisions,
- explore emerging technologies and trends, including AI,
- develop and optimize technology-enabled marketing strategies.